Due to popular demand, for a limited time the Royal Enfield Classic 350 is available in five different colours with a free sports muffler, beginning 1st April until 31st May 2017. (Pillion seat comes standard)
Check out your closest dealer to find out more.

*Terms & Conditions: Sports Muffler available only whilst stocks last. Muffler for off-road use only. Classic 350 colours eligible for this promotion: black, ash, lagoon, chestnut, mint. Offer excludes Classic 350 Redditch Edition model. Offer cannot be used in conjunction with any other offer or promotion and does not include fitting and/or labour costs.


Royal Enfield looks forward to once more participating in Throttle Roll this year for the beloved bike enthusiast’s street party. This year will see the biggest yet collection of custom built motorcycles, music acts and delectable food outlets.

Royal Enfield’s stand will showcase the latest models and exclusive custom bikes, including the head-turning beach scrambler and bobber.

Open to all motorcycle enthusiasts and party goers, Throttle Roll will be where all the action is this Easter weekend.  Please stop by to also see the custom Royal Enfields and don’t forget to park your Royal Enfield close to the event.

Event: 2017 Throttle Roll
Date: Saturday 15th April (Easter Weekend) 12:00–23:00
Location: Railway Parade, Marrickville (Train Station), Sydney
Tickets: ThrottleRoll.com


We are pleased to announce that the annual international ‘One Ride 2017’ event will be taking place across Australia and New Zealand on Sunday April 2nd, 2017.

Right around the globe, Royal Enfield riders will come together to celebrate riding in at least 14 countries and 23 cities, so save the date now!

“The passion and spirit of discovery that is common to every rider is a reason for celebration. Like every year, the first Sunday of April, Royal Enfield is inviting riders from across the world to unite at One Ride, the annual event that transcends all boundaries and hopes to bring together a million riders as one. Join One Ride on April 02, 2017 with your friends from any of the 14 countries and 23 cities to be a part of the celebration called riding”, commented Royal Enfield.

For more information regarding ‘One Ride’ contact your participating authorised Royal Enfield dealership or go to the Royal Enfield Facebook page to select your event.


Customers are invited to attend the first Royal Enfield National Ride Day for 2017 on Saturday the 11th of March (Labour Day weekend for some states). Customers will be given the opportunity to experience the post-war style motorcycles and café racers from the Royal Enfield range on an easy going ride route determined by their nearest authorised Royal Enfield Dealerships across Australia and New Zealand. Different models from the range can be registered for the test ride, including the all new Himalayan, Classic 350, Classic 500, Bullet 500 and Continental GT via the test ride registration page.

To mark the special day, customers who participate in the test ride will receive a special complimentary event t-shirt and enjoy light refreshments at the dealership.

After registering, you will be contacted by a dealership to arrange final booking information.


For a limited time only, the Royal Enfield Classic 350 is now available in all five colours with free sports exhaust and pillion seat (not illustrated), until Valentine’s day ’14th February 2017′. Visit our dealership page to find your closest authorised Royal Enfield dealer and place your order today!

N.B. Price shown is the Australian rideaway price which includes two years warranty and roadside assist. Price in New Zealand is $6490 inc GST and also includes two years warranty.
*Sports Exhaust available only whilst stocks last and for off-road use only.


Introducing the new brand ambassador for
Royal Enfield Australia & NZ

JEFF MARTIN from THE TEA PARTY

In what could be described as the perfect rock ‘n’ roll partnership, Royal Enfield Australia has named Jeff Martin, lead singer of the iconic Canadian band The Tea Party as their new brand Ambassador.

Having a cult status, the Royal Enfield motorcycle is known for its versatility, uniqueness and is built to last – qualities that could very well be used to describe Jeff Martin, who has had an unfading passion for the motorcycle brand for many years.

Martin, who resides in the idyllic Byron Bay, Australia, where he has a recording studio set in 104 acres of rainforest, is honoured to be associated with such a timeless classic brand.

“In my career I’ve been approached by many brands seeking my endorsement, but it wasn’t until this opportunity with Royal Enfield was presented to me that I felt I had truly found something I’d be proud to represent”, JEFF MARTIN.

“We are delighted to have Jeff Martin as our new brand ambassador, he is incredibly talented and couldn’t be a better fit for our brand. Royal Enfield is about pure motorcycling, motivating and inspiring a rider to take a journey and embrace new experiences. We feel that these core ideas also ring true with Martin’s own music and live performances, bringing a rich and tangible connection to our Royal Enfield fans. It is a great honour to have Martin ride with us,” Joshua Pilley, Marketing Manager, Royal Enfield Australia & NZ.

Future Royal Enfield events have been planned with Jeff Martin in Australia, who is now enjoying his new black Classic 500. Please check out his touring dates below.

 


 

Jeff Martin (The Tea Party) – Biography

Jeff Martin is the frontman for the iconic Canadian rock band The Tea Party. His musical career has taken him across the world, and he has immersed himself in many different cultures. While doing so, he has taken it upon himself to be taught and trained how to play the traditional instruments from those cultures, often from the masters of the craft… in particular the Middle East, and the sub-continent of India. These influences are prominent in much of his music over the past 25 years.

Jeff has not only delved into the musical cultures of what is known but has a deep understanding of the esoteric teachings behind these musical cultures as well. From his recordings to his live performances, he is known for his quintessential ability to transcend typical musical genres and take the listener to a heightened musical experience.
He has gained the distinction of being the youngest producer of a multi-platinum record for EMI worldwide at the age of 23.
With making just shy on 4 million record sales since, Jeff’s unique life path, musical etymology and output have placed him in a high calibre as a singer, songwriter, instrumentalist and producer while garnering acclaim from the music industry.

jm_enfield_019-600px

For those in Perth and Sydney, you can catch one of the last solo acoustic performances from the man himself before he heads off to Canada and the US on an extensive 3 month tour with The Tea Party for the 20th Anniversary of their groundbreaking Transmission album.

www.jeff-martin.com   facebook.com/jeffmartin777

Touring Dates

Friday 6th January
Brass Monkey, Cronulla
115A Cronulla St, Cronulla NSW
Presale $40 + BF
Book at Brass Monkey
Saturday 7th January
Leadbelly, Newtown
42 King St, Newtown NSW
Presale $40 + BF
Book at Oztix:
Friday 20th January
Badlands, Perth
1/3 Aberdeen St, Perth WA
Presale $30 + BF

2017 USA & Canda Tours – visit jeff-martin.com

 


rudy-jeff-martin

Jeff Martin picture with Royal Enfield President Rudy Singh at the Royal Enfield Melbourne (Mid Life Cycles – Cremorne) store opening.


Royal Enfield, the fastest growing motorcycle brand in the world, has opened its first exclusive brand store in Melbourne at 28 Cremorne St, Cremorne, Victoria 3121, as a part of its growth strategy in Australia and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

An official media ride preceded the store opening with journalists taking in the vistas of Port Phillip Bay as they toured on Royal Enfield motorcycles. Enjoying the Melbourne’s fine weather and cuisine, they joined the store launch in the evening.

Speaking at the occasion Rudratej (Rudy) Singh, President Royal Enfield said, “Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63% growth we have received in the first three quarters of 2016, compared to same period last year. This growth will be fuelled by our close proximity to the customer through over 25 dealerships across the country, this exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in Australia to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”

Customers and motorcycle enthusiasts can now experience 115 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at Royal Enfield’s first concept store in the country, as a part of its new retail format showcasing its brand philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store’s design creates an ambiance of motorcycle enthusiast’s living room by featuring an interesting visual merchandising format, comfortable sitting spots in several corners, and innovative product displays, which include a wall display of a stripped down Continental GT showcasing the bike’s internals and frame. The store will house not only Royal Enfield’s motorcycle range, but also its complete range of apparels and accessories, that includes purpose-built protective riding gear and the recently launched moto inspired urban protection gear. The space of store has been designed not just as a point of purchase but also a meeting point for enthusiasts to have conversations around motorcycling. The Royal Enfield store in Cremorne, Melbourne is a full-service dealership that is equipped with service and aftermarket capabilities as well.

“Today, Royal Enfield is one of the most profitable automotive brands in the world and we believe that our future growth will come from markets such as Australia with huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles. We want to revolutionize and re-invigorate this mid-size motorcycle market with our aspirational yet accessible range, by building the brand globally through a unique city led strategy that creates aspiration and generates demand across the country. As a part of this ‘city strategy’ we now have 16 exclusive brand (concept) stores outside of India, in nodal cities like London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and now in Melbourne, to create a robust eco-system offering a highly differentiated retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield. The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling”, added Rudy.

Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile, timeless, uncomplicated and fun to ride, both in cities and for leisure touring or adventure rides. Blending traditional craftsmanship with modern technology, as a means to achieve the perfect balance between the man, machine and the terrain, Royal Enfield motorcycles creates a unique experience for riders. The iconic motorcycle brand of British origin has its roots dating back to 1901 in Redditch, England. With over 50% year-on-year growth in the last five years, Royal Enfield is becoming one of the leading players in the mid-size motorcycle category worldwide. In 2015, Royal Enfield sold more than 450,000 motorcycles worldwide and plans to double its production by FY end 2018, to 900,000 motorcycles.

Royal Enfield motorcycle range available in Australia includes the iconic Bullet 500 and 350cc, the retro-street models – Classic 500 and 350cc + Classic Chrome 500cc, the Continental GT cafe racer 535cc, and the recently launched Himalayan 410cc – a motorcycle purpose-built for adventure and touring. Royal Enfield’s first exclusive store in Australia in Melbourne is a dealership by Mid Life Cycles. Royal Enfield has been working tirelessly with Urban Moto Imports as its distributor in the country since 2015, to bring a differentiated experience for motorcycle enthusiast in the region.


Our Flat Track inspired Scrambler earned the moniker Hannibal by feeding on it’s own kind. Rolling on massive Dunlop DT3 flat track tyres Hannibal turns on a dime and glides through corners. The aggressive rubber didn’t fit under the rear guard, so we bobbed it. It didn’t fit under the front guard, so we chucked it. The front fork tube covers didn’t clear, so we clipped them. Minimalist mirrors mounted atop the handlebars keep it narrow and make it a natural lane splitter. The front running lights were repurposed as turn signals that glow bright with LED. A stronger chain was a must. A performance muffler helps this beast growl and the RAM-FLO 300 air cleaner lets it breathe deep. Bullet tail light and turn signals finish off the bobbed rear guard while the rego is best served on the side. The unsprung Classic 500 solo seat is comfortable but says “I’ll go it alone” Tidy, trim and tucked. Hannibal has everything it needs and only what it needs. No Frills, No Plastic and No Compromises.

Bike: Hannibal
2016 Royal Enfield ‘Custom Bike Build Off’ competition.
Dealership: Royal Enfield Sydney
336 Paramatta Rd
Burwood NSW 2134
PH: 02 9715 7354


Brass Rajah has many inspirations, including Royal Enfield’s own 1930s Isle of Man TT-entered 350 racers. Thirties-style inspiration also came from the BMW R5 “Hommage” tribute bike and the striking Hollis Type A. And there are elements of our own BMW R60/2, a customer’s much-admired BSA 350 single and of course that whole school of motorcycle design, the Bobber. With Brass Rajah, we’ve built a bike that emphasises the design strengths of Royal Enfield’s Classic range, centred on that upright, sculpted and somehow timeless single-cylinder engine. We took a brand new Royal Enfield Classic 350, sat it on the workshop floor, walked around it a few times, then started pulling bits off it. There’s so much to like about the RE Classic series as a base for a custom build. From the headlight nacelle through the line of the frame to the sprung seat, it looks right. But it also looks ready for more. Staring at the engine sitting high in the rolling frame, the first challenge was to visually lower and physically lengthen the profile of the bike. This was achieved by two critical features of this build and a myriad of lesser but challenging details. The most significant structural change to achieve the desired lines was lengthening the swingarm by 7.5cm (3”). This was done by Andrew Hallam of Hallam Racing and it’s a work of art and engineering integrity. The second critical feature for this build was the fuel tank. The standard Royal Enfield Classic tank is nicely-shaped in side profile, but our build required a longer, leaner, lower tank. We tried several possibilities, including some lying on the workshop shelves. None quite worked until we found a replica 1930s Norton tank. With the build deadline shortening, it wasn’t till the box arrived and we sat the tank on the frame that we knew we had our solution. Project 350 lived! By this time, we had specified and sourced many parts including the BSA-style rear shocks that perfectly complemented the standard Royal Enfield shrouded front forks and had stripped, powder-coated and rebuilt the wheels (with brass nipples on the stainless spokes). As one of the brands we stock, the Shinko tyres were an obvious choice to support the Thirties-Bobber look. The deep-dish leather seat was another no-brainer, as we’d already fitted the same seat to several customer Classic 350s and 500s, but this time we wanted to dispense with the standard springs beneath the seat. We made up a temporary supporting frame, then commissioned Paul Moneta of Fabwell to work his magic on a seat mount that in finished form causes the seat to float above the frame, suspended by an arch of steel that follows the curve of the rear guard. Paul also designed and fabricated the semi-hidden supports for that curvaceous, tyre-hugging rear guard – which was another crucial element to the build. This custom guard had to be carefully stretched and re-radiused to follow the profile of the re-laced 19” wheel (from a Royal Enfield Bullet 500). Credit for that painstaking task goes to Andrew, a master craftsman from our local TAFE. Building a custom bike requires two things – a unifying central theme that defines the build and keeps it pure to the intent; and hundreds of decisions about details. From early on, we had wanted some of those detailed parts to be in brass to pay tribute to those early bikes and builders and to evoke the Thirties Art Deco era. From the torpedo-shaped turn signals and extravagant wing-nut on the brass brake rod through to the brass-rimmed custom speedo, we’ve achieved our aim (and discarded a lot more brass bling than we actually fitted). But the final piece in the Brass Rajah puzzle again required a firm decision – we asked Glen Stevens to re-paint and pin-stripe the perfectly good Norton-style tank to stay true to our original design brief. And so we could use the outrageously curvaceous RE winged brass badges on the tank. And so we have it – Brass Rajah (or Prince). We hope you like it. In fact, we hope people like it enough to place an order for their own Mid Life Cycles RE350. Because the hardest part of this whole build has been to ensure that every step can be replicated cost-effectively to produce a limited series of practical, rideable and highly-desirable custom motorcycles, based on a timeless Royal Enfield Classic. “Like” this build, and contact us for more information on how to order your own RE350.

Bike: Brass Rajah
2016 Royal Enfield ‘Custom Bike Build Off’ competition.
Dealership: Mid Life Cycles
28 Cremorne St
Cremorne VIC 3121
PH: 03 9421 3765


What can we say… we set ourselves a goal to complete the Royal Enfield Custom Bike Build Off in just one day and we did it! Sure, there were a few hair tearing moments… but we got through it! Thanks to Scott, Chris and Ben and, of course, our visiting customers & friends, Doug, Kratzy, Mal and Brian who dropped in throughout the day. “ROCK THE CASBAH” was inspired by the Royal Enfield Classic 500 in Battle Green and Scott’s upcoming trip to Nepal with Himalayan Heroes in 2017. What would you need from a bike that could do anything? Chunky monkey tyres, a comfy seat, some super lighting for the dark desert nights, and spare fuel so you could just keep going and going and going… With some Zodiac Fenders, Emgo Grips, Emgo Enduro Bars, Pirelli Scorpion MX tyres, spotlights, Royal Enfield Crash Bar, a custom Royal Enfield exhaust, a full black out engine and an old jerry can we had hanging around – we didn’t get time to wrap the exhaust or fit the spare wheel, but that’s for another day! We have transformed the Royal Enfield Classic 500 into a MONSTER – just in time for Halloween!

Bike: Rock the Casbar
2016 Royal Enfield ‘Custom Bike Build Off’ competition.
Dealership: Noosa Motorcycles
16 Rene St
Noosaville QLD 4566
PH: 07 5455 5249