Royal Enfield Ride Day will visit Newcastle NSW for the first time this September. Located in the Hunter Region, bordered by stunning coastline and beautiful beaches, Newcastle offers motorcyclists excellent roads to ride on.

The Ride Day will start from Royal Enfield’s new home in Newcastle at Brisans dealership in Islington. The ride will be personalized to ensure riders test ride in an unhurried manner, enjoying the character of a Royal Enfield motorcycle.

Free test ride t-shirts will be given on completion of the Ride Day to participants and as always, light refreshments will be served along with professional insight on the model range.

To register for the Ride Day, fill out the test ride form. Registered customers will be contacted to arrange final booking details.

The Classic 350 is offered for a strictly limited time with free genuine Royal Enfield chrome protection bars. The protection bars not only serve to protect your ride, but also add to the already rugged good looks and charm of the Classic 350.
The Classic 350 range (including the new Classic 350 Redditch edition), can be yours for only $6490 Rideaway with with two years warranty, two years roadside assist and pillion seat as standard. Experience and test-ride the Classic 350 by visiting your nearest dealer to find out more.

*New Zealand price is $5990 including GST, but does not include roadside assist. Promotional period July 13th 2017 – August 31st 2017 and while stocks last. Learner Approved (Australia & New Zealand). Overseas model displayed. Fitting not included.eriod.


Chill out the end of this financial year with a bonus $350 worth of genuine Royal Enfield accessories or apparel when you purchase a Classic 350, Classic 500, Bullet 500 or Continental GT by 30th of June 2017.*

Whether you would like some extra kit on your motorcycle or wear some new threads, with the extra $350 you will feel tax-free riding your Royal Enfield.

*The offer begins 01/06/2017 and expires 30/06/2017 and is for Australia only. The offer cannot be used in conjunction with any other promotion and is subject to stock availability. The offer is only available at the time of purchase of a new Classic 350, Classic 500, Bullet 500 or Continental GT, and excludes demonstrators. The customer will receive $350 in-store retail credit for the purchase of genuine Royal Enfield accessories or apparel. The use of the credit must be used at the same time of purchase of the motorcycle and any remaining credit will be forfeited after the promotion period.


Due to popular demand, for a limited time the Royal Enfield Classic 350 is available in five different colours with a free sports muffler, beginning 1st April until 31st May 2017. (Pillion seat comes standard)
Check out your closest dealer to find out more.

*Terms & Conditions: Sports Muffler available only whilst stocks last. Muffler for off-road use only. Classic 350 colours eligible for this promotion: black, ash, lagoon, chestnut, mint. Offer excludes Classic 350 Redditch Edition model. Offer cannot be used in conjunction with any other offer or promotion and does not include fitting and/or labour costs.

Royal Enfield looks forward to once more participating in Throttle Roll this year for the beloved bike enthusiast’s street party. This year will see the biggest yet collection of custom built motorcycles, music acts and delectable food outlets.

Royal Enfield’s stand will showcase the latest models and exclusive custom bikes, including the head-turning beach scrambler and bobber.

Open to all motorcycle enthusiasts and party goers, Throttle Roll will be where all the action is this Easter weekend.  Please stop by to also see the custom Royal Enfields and don’t forget to park your Royal Enfield close to the event.

Event: 2017 Throttle Roll
Date: Saturday 15th April (Easter Weekend) 12:00–23:00
Location: Railway Parade, Marrickville (Train Station), Sydney

We are pleased to announce that the annual international ‘One Ride 2017’ event will be taking place across Australia and New Zealand on Sunday April 2nd, 2017.

Right around the globe, Royal Enfield riders will come together to celebrate riding in at least 14 countries and 23 cities, so save the date now!

“The passion and spirit of discovery that is common to every rider is a reason for celebration. Like every year, the first Sunday of April, Royal Enfield is inviting riders from across the world to unite at One Ride, the annual event that transcends all boundaries and hopes to bring together a million riders as one. Join One Ride on April 02, 2017 with your friends from any of the 14 countries and 23 cities to be a part of the celebration called riding”, commented Royal Enfield.

For more information regarding ‘One Ride’ contact your participating authorised Royal Enfield dealership or go to the Royal Enfield Facebook page to select your event.

Customers are invited to attend the first Royal Enfield National Ride Day for 2017 on Saturday the 11th of March (Labour Day weekend for some states). Customers will be given the opportunity to experience the post-war style motorcycles and café racers from the Royal Enfield range on an easy going ride route determined by their nearest authorised Royal Enfield Dealerships across Australia and New Zealand. Different models from the range can be registered for the test ride, including the all new Himalayan, Classic 350, Classic 500, Bullet 500 and Continental GT via the test ride registration page.

To mark the special day, customers who participate in the test ride will receive a special complimentary event t-shirt and enjoy light refreshments at the dealership.

After registering, you will be contacted by a dealership to arrange final booking information.

For a limited time only, the Royal Enfield Classic 350 is now available in all five colours with free sports exhaust and pillion seat (not illustrated), until Valentine’s day ’14th February 2017′. Visit our dealership page to find your closest authorised Royal Enfield dealer and place your order today!

N.B. Price shown is the Australian rideaway price which includes two years warranty and roadside assist. Price in New Zealand is $6490 inc GST and also includes two years warranty.
*Sports Exhaust available only whilst stocks last and for off-road use only.

Introducing the new brand ambassador for
Royal Enfield Australia & NZ


In what could be described as the perfect rock ‘n’ roll partnership, Royal Enfield Australia has named Jeff Martin, lead singer of the iconic Canadian band The Tea Party as their new brand Ambassador.

Having a cult status, the Royal Enfield motorcycle is known for its versatility, uniqueness and is built to last – qualities that could very well be used to describe Jeff Martin, who has had an unfading passion for the motorcycle brand for many years.

Martin, who resides in the idyllic Byron Bay, Australia, where he has a recording studio set in 104 acres of rainforest, is honoured to be associated with such a timeless classic brand.

“In my career I’ve been approached by many brands seeking my endorsement, but it wasn’t until this opportunity with Royal Enfield was presented to me that I felt I had truly found something I’d be proud to represent”, JEFF MARTIN.

“We are delighted to have Jeff Martin as our new brand ambassador, he is incredibly talented and couldn’t be a better fit for our brand. Royal Enfield is about pure motorcycling, motivating and inspiring a rider to take a journey and embrace new experiences. We feel that these core ideas also ring true with Martin’s own music and live performances, bringing a rich and tangible connection to our Royal Enfield fans. It is a great honour to have Martin ride with us,” Joshua Pilley, Marketing Manager, Royal Enfield Australia & NZ.

Future Royal Enfield events have been planned with Jeff Martin in Australia, who is now enjoying his new black Classic 500. Please check out his touring dates below.



Jeff Martin (The Tea Party) – Biography

Jeff Martin is the frontman for the iconic Canadian rock band The Tea Party. His musical career has taken him across the world, and he has immersed himself in many different cultures. While doing so, he has taken it upon himself to be taught and trained how to play the traditional instruments from those cultures, often from the masters of the craft… in particular the Middle East, and the sub-continent of India. These influences are prominent in much of his music over the past 25 years.

Jeff has not only delved into the musical cultures of what is known but has a deep understanding of the esoteric teachings behind these musical cultures as well. From his recordings to his live performances, he is known for his quintessential ability to transcend typical musical genres and take the listener to a heightened musical experience.
He has gained the distinction of being the youngest producer of a multi-platinum record for EMI worldwide at the age of 23.
With making just shy on 4 million record sales since, Jeff’s unique life path, musical etymology and output have placed him in a high calibre as a singer, songwriter, instrumentalist and producer while garnering acclaim from the music industry.


For those in Perth and Sydney, you can catch one of the last solo acoustic performances from the man himself before he heads off to Canada and the US on an extensive 3 month tour with The Tea Party for the 20th Anniversary of their groundbreaking Transmission album.

Touring Dates

Friday 6th January
Brass Monkey, Cronulla
115A Cronulla St, Cronulla NSW
Presale $40 + BF
Book at Brass Monkey
Saturday 7th January
Leadbelly, Newtown
42 King St, Newtown NSW
Presale $40 + BF
Book at Oztix:
Friday 20th January
Badlands, Perth
1/3 Aberdeen St, Perth WA
Presale $30 + BF

2017 USA & Canda Tours – visit



Jeff Martin picture with Royal Enfield President Rudy Singh at the Royal Enfield Melbourne (Mid Life Cycles – Cremorne) store opening.

Royal Enfield, the fastest growing motorcycle brand in the world, has opened its first exclusive brand store in Melbourne at 28 Cremorne St, Cremorne, Victoria 3121, as a part of its growth strategy in Australia and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

An official media ride preceded the store opening with journalists taking in the vistas of Port Phillip Bay as they toured on Royal Enfield motorcycles. Enjoying the Melbourne’s fine weather and cuisine, they joined the store launch in the evening.

Speaking at the occasion Rudratej (Rudy) Singh, President Royal Enfield said, “Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63% growth we have received in the first three quarters of 2016, compared to same period last year. This growth will be fuelled by our close proximity to the customer through over 25 dealerships across the country, this exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in Australia to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”

Customers and motorcycle enthusiasts can now experience 115 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at Royal Enfield’s first concept store in the country, as a part of its new retail format showcasing its brand philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store’s design creates an ambiance of motorcycle enthusiast’s living room by featuring an interesting visual merchandising format, comfortable sitting spots in several corners, and innovative product displays, which include a wall display of a stripped down Continental GT showcasing the bike’s internals and frame. The store will house not only Royal Enfield’s motorcycle range, but also its complete range of apparels and accessories, that includes purpose-built protective riding gear and the recently launched moto inspired urban protection gear. The space of store has been designed not just as a point of purchase but also a meeting point for enthusiasts to have conversations around motorcycling. The Royal Enfield store in Cremorne, Melbourne is a full-service dealership that is equipped with service and aftermarket capabilities as well.

“Today, Royal Enfield is one of the most profitable automotive brands in the world and we believe that our future growth will come from markets such as Australia with huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles. We want to revolutionize and re-invigorate this mid-size motorcycle market with our aspirational yet accessible range, by building the brand globally through a unique city led strategy that creates aspiration and generates demand across the country. As a part of this ‘city strategy’ we now have 16 exclusive brand (concept) stores outside of India, in nodal cities like London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and now in Melbourne, to create a robust eco-system offering a highly differentiated retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield. The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling”, added Rudy.

Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile, timeless, uncomplicated and fun to ride, both in cities and for leisure touring or adventure rides. Blending traditional craftsmanship with modern technology, as a means to achieve the perfect balance between the man, machine and the terrain, Royal Enfield motorcycles creates a unique experience for riders. The iconic motorcycle brand of British origin has its roots dating back to 1901 in Redditch, England. With over 50% year-on-year growth in the last five years, Royal Enfield is becoming one of the leading players in the mid-size motorcycle category worldwide. In 2015, Royal Enfield sold more than 450,000 motorcycles worldwide and plans to double its production by FY end 2018, to 900,000 motorcycles.

Royal Enfield motorcycle range available in Australia includes the iconic Bullet 500 and 350cc, the retro-street models – Classic 500 and 350cc + Classic Chrome 500cc, the Continental GT cafe racer 535cc, and the recently launched Himalayan 410cc – a motorcycle purpose-built for adventure and touring. Royal Enfield’s first exclusive store in Australia in Melbourne is a dealership by Mid Life Cycles. Royal Enfield has been working tirelessly with Urban Moto Imports as its distributor in the country since 2015, to bring a differentiated experience for motorcycle enthusiast in the region.