Royal Enfield, the world’s oldest motorcycle brand in continuous production, introduces the special Redditch Edition to its popular Classic 350 series.

In the 1950’s, Royal Enfield motorcycles were manufactured in its pre-world war era factories in Redditch, a needle making town located fifteen miles south of Birmingham in UK. The Royal Enfield Classic introduced in 2008 is designed on the lines of the original 1950s J2 and it is a tribute to the retro look of British motorcycles in the post World War II era. The Classic retains the quintessential classic British styling of the 1950s; simple, harmonious, proportioned and finished. Powered by Royal Enfield’s 350cc unit construction engine (UCE), front & rear mudguards, the headlight casing, the fuel tank, the oval tool box, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly and the headlamp cap, all these conform to the native imagery of British motorcycles in the aftermath of World War II. Although the Redditch plant stopped producing motorcycles in 1967, its effect on the look and feel of a Royal Enfield motorcycle is still distinct even today.

It is perhaps this reason why the Classic has since gone on to become one of the most loved motorcycles from Royal Enfield. Today the new Redditch Edition plays special tribute to the paint schemes of the motorcycles produced at Redditch from the 50s with 3 colourways; Redditch Red, Redditch Green and Redditch Blue. Piping on the seats and a distinctive Redditch monogram seen first on a 125cc in 1939 also give way to the early styling of Royal Enfield motorcycles.

With the timeless design and dependability of the Classic, the new Redditch Edition will make any motorcycle enthusiast or first-time rider proud to own a piece of history.

The Redditch Edition is now available across Australia and New Zealand.

*Learner Approved (Australia & New Zealand)

Pillion seat comes standard on Classic 350 Redditch.