Industry News

One Ride is set to go for 2026! Celebrate “Pure Motorcycling” with other Royal Enfield owners and local Royal Enfield dealers by taking part in this year’s One Ride Global Event on Sunday September 20th 2026. The ride typically lasts for 1 to 2 hours and is a true celebration of these magnificent machines.

5 Dealers, 5 Custom motorcycles – One Ambition – Build a strong custom Identity for the Shotgun 650. Uniquely differentiated custom motorcycles created by Moto Machine, Moto Max Perth, House of Motorcycles, Fast Fuel and Grid Motorcycles

Royal Enfield, the global leader in the mid size (250-750 cc) motorcycle segment, has today announced a collaboration with SENA, the market leader in bike-to-bike communication, to launch the co-branded 50S Mesh Communicator. This partnership celebrates the success of Royal Enfield’s Super Meteor 650, a cruiser designed for pure riding pleasure.

As the curtains went up at the prestigious 2025 EICMA Motor Show in Milan, Italy, Royal Enfield, global leader in the mid-size motorcycle segment (250 – 750cc) was getting ready to present to the world a host of new motorcycles.

On Saturday 15th November, we’re opening our doors for Royal Enfield’s National Open Day – a day dedicated to Pure Motorcycling. Join us at participating dealerships across Australia to see the full lineup, meet your local team, and take a test ride on the models that define our legacy – from timeless classics to modern icons.

Like every year, this September, we will celebrate this passion for riding at Royal Enfield on the #OneRide 2025. Join the ride on September 21st, 2025 across the globe and be a part of the celebration. #RideAsOne.

Royal Enfield showcased no-less than seven special hand picked machines as part of its iconic Custom World programme, bringing some of the very finest and unique builds to the iconic Wheels & Waves festival, for the very first time.

Now’s your chance to get behind the bars of one of Royal Enfield’s award-winning motorcycles! Until 31st July 2025, the Nationwide Demonstrator Sale offers exceptional value on a limited number of demonstrator units across the country. Don’t miss this opportunity to ride away on a Royal Enfield at a great price.

The Guerrilla 450, Royal Enfield’s modern roadster, is now arriving in a striking Smoke Silver finish. This new colorway enhances the Guerrilla 450’s urban appeal while maintaining the bike’s core DNA. Smoke Silver adds to the existing colour range with three colour options of Playa Black, Yellow Ribbon and Brava Blue with the full TripperDash TFT Display.

The Royal Enfield Himalayan 450 is a motorcycle that doesn’t need much to be ready for serious adventure. It’s built for it. But when someone comes in with a clear vision, and wants to push further, go harder, and fine-tune every detail, you end up with something like this.

Royal Enfield Premier Store Launches in Queensland with GRID Motorcycles | A new chapter begins for riders in the Gold Coast with the grand opening of Royal Enfield at GRID Motorcycles.

Royal Enfield surpassed a historic 1 million annual sales milestone for the financial year ending March 31, 2025, the highest-ever in its history. The record breaking performance was fuelled by sustained demand for its capable and diverse products in both domestic and international markets.

We are proud to announce the launch of Royal Enfield’s latest Global Flagship Store, ‘Moto Machine!’ Moto Machine is not just Sydney’s newest home of Royal Enfield, it is the largest Royal Enfield store in Australia and New Zealand to date.

Pre-orders for the Shotgun 650 are now live online! With the overwhelming response to the Global launch of the New Shotgun 650, Royal Enfield Australia has opened pre-orders for the first shipments of Shotgun 650 units, on a first-in-first-served basis.

This is an opportunity to explore its features and craftsmanship firsthand with your dealership staff present to answer any questions and provide insights into the Himalayan 450’s capabilities. Don’t miss this exclusive chance to witness the next chapter in Royal Enfield’s legendary adventure lineup.

Royal Enfield is showcasing a major centre-piece of their 120 anniversary celebration projects with the upcoming display of ‘Project Origin’, a faithful working replica of the brand’s very first ‘motor-bicycle’.

Amidst the stunning Himalayan backdrop, members of the Australian and New Zealand motorcycle Media put the new Himalayan 450 to the test in some of the most rugged conditions, sharing their unique experiences in exclusive reviews. See what they had to say below!

Pre-orders for the new Himalayan are now live online! With the overwhelming response to the Global launch of the New Himalayan, Royal Enfield Australia has opened pre-orders for the first shipments of Himalayan 450 units, on a first-in-first-served basis.

Hold onto your helmets because the 15th edition of Dust Hustle revved up, and Royal Enfield Australia was there to unleash the thunder on the dirt! This wasn’t your regular Sunday ride – it was the biggest dust fiesta this side of Christmas, and we had the throttle wide open.

Experience Pure Motorcycling with these incredible Mid-Year deals across a wide range of models and colours from Royal Enfield. Don’t let the cold weather dampen your spirits – get ready to ride and embark on an unforgettable journey with Royal Enfield.

The recent RMHC Vic Gala Ball held at Crown Palladium was a huge success, raising more than $609,000 for Ronald McDonald House Charities Victoria.

Royal Enfield Australia and Ride Design Co (RDCO) invite you to join us for a weekend of adventure in Brisbane on June 17th & 18th! Embark on a fun, relaxed ride, to a location for the night, and see some sights along the way. Lock in the date!

Get ready for a sizzling adventure with Celebrity Chef Gary Mehigan and Royal Enfield! Join us as we cook up a storm testing out the entire Royal Enfield range from North Melbourne to Zonzo’s Estate. It was a recipe for success that left us hungry for more!

Royal Enfield Australia is pleased to announce that FNQ Motorcycle Tours have chosen the Himalayan as their choice of tour motorcycle, to showcase the best of what the Far North Queensland area – including Australia’s Northernmost point of the Australian continent, Cape York – to new and experienced riders.

Royal Enfield Australia and Ride Design Co (RDCO) invite you to join us for a weekend of adventure in Brisbane on February 25th & 26th! Embark on a fun, relaxed ride, to a location for the night, and see some sights along the way. Lock in the date!

The wait is over! Pricing has been announced and pre-orders for the first shipment of the Super Meteor 650 are now open. Visit the model page to deposit today.

Who wouldn’t relish the opportunity to ride a Himalayan in the Himalayas? When the invitation first came through to ride a Royal Enfield Himalayan in the Himalayas.

Lock in the date! On December 3rd & 4th 2022, Royal Enfield Australia invites you to join us for a weekend of adventure in the Otways (VIC). Embark on a fun, relaxed ride, to a location for the night, and see some sights along the way. Please note that this ride has a limited number of spots allocated, and registration is essential.