Royal Enfield Opens New Exclusive Store in Clyde, Sydney
Sydney, June 2024 – Royal Enfield, the world’s oldest motorcycle brand in continuous production, proudly announces the grand opening of its new flagship store in Clyde, Sydney. This state-of-the-art showroom, Moto Machine, is designed to attract Sydneysiders and serve as a key pit stop for riders, cementing its position as a central hub for motorcycle enthusiasts. Located at Unit 1, 10 James Ruse Drive, Clyde, New South Wales, this is the largest Royal Enfield store in Australia, showcasing the brand’s philosophy of “Pure Motorcycling” in every aspect of the ownership experience.
The new Sydney store is set to be a dynamic venue for rides and events, fostering a vibrant community space for riders. Unique features such as custom bike displays and the introduction of the very first ‘Make It Yours’ customisation station in any Royal Enfield dealership will excite both new and seasoned riders. This station allows customers to personalise their Royal Enfield’s, tailoring them to their unique tastes and styles.
More than just a showroom, the Sydney store is a full-service dealership that embodies the spirit of Royal Enfield. As a ‘one-stop shop’, the store offers a range of motorcycles, accessories, and apparel, ensuring that every rider’s needs are met under one roof. Enthusiasts can explore the full lineup of Royal Enfield motorcycles on display, including the newly launched Shotgun 650, all-new Himalayan, Hunter, Classic, Bullet, Meteor, Interceptor, Continental GT, and Super Meteor. Customers can also get hands-on experience with a variety of accessories and try out demonstrator bikes.
With its prime location and comprehensive offerings, the new Royal Enfield store in Clyde promises to be a landmark destination for motorcycle lovers in Sydney and beyond.
Addressing the opening of the exclusive Royal Enfield store in Sydney, B. Govindarajan, Royal Enfield CEO said, “2023–24 has been a hugely significant and high-adrenaline year for us, as we recorded our best ever performance globally. What’s really encouraging is the fact that while our recently launched products – the all-new Bullet 350, the all-new Himalayan, and the Shotgun 650 – have performed admirably well, our existing portfolio has also contributed significantly to our growth. Moving in line with our ambition to expand our reach in international markets, we have made sure that we provide truly global motorcycles for all our customers across the world. Our international business has been performing exceedingly well over the last few years and we’ve witnessed a strong growth momentum in markets outside India. We have recorded stellar revenue from the International markets in the last 8 years while constantly building capabilities to cater to our global audiences. Australia has been one of the most important markets for us in the Asia Pacific markets and thereby our International growth story. We see a huge potential for leisure motorcycling in this country. I can confidently say that we are on a strong path to growth and will continue to deliver world-class motorcycles and pure motorcycling experiences to riders across the globe.“
Location:
Moto Machine
Unit 1, 10 James Ruse Drive
Clyde, New South Wales
Opening Hours:
Monday to Friday
8:00am to 5:30pm
Saturday
10:00am to 4:00pm