ROYAL ENFIELD BECOMES THE TOP-SELLING MOTORCYCLE BRAND IN THE 250cc – 1000cc SEGMENT IN NEW ZEALAND
Global Motorcycling brand with remarkable growth, especially in Asia Pacific region
- Royal Enfield has become the top-selling motorcycle brand in New Zealand for June 2021 in the 250cc – 1000cc category, standing on the top step of sales for the month of June 2021
- Royal Enfield is now one of the leading mid-size motorcycle brands in the world thanks to its evocative and accessible motorcycles
- Royal Enfield features among the Top 5 brands, in terms of volumes, in the middleweight segment in Australia and New Zealand
Australia and New Zealand, July 2021: Royal Enfield, the global leader in the mid-size motorcycle segment, became the top-selling brand in terms of sales in New Zealand earlier this month. Royal Enfield has seen remarkable brand affinity from motorcyclists around the globe and offers motorcycles for every kind of rider – be it a novice or professional.
The combination of Royal Enfield’s simple and evocative design now appears to be shaping the global marketplace with its timeless appeal of “Modern Classic” combining both traditional craftsmanship and modern technology, offering the most authentic physical experience in real world riding conditions and speeds.
Commenting on the achievement, Mr. Vimal Sumbly, Head Business APAC of Royal Enfield, said, “We are absolutely delighted that we have become the number one mid-size motorcycling brand in New Zealand. Royal Enfield has intently focused on growing and leading the middleweight segment market across the world and becoming a truly Global motorcycling brand. We have consistently grown our network, reach, product, apparel, GMA range and offerings to appeal to the customers. In fact, since our entry in Australia and New Zealand, we have received great feedback and love from motorcycle enthusiasts. We are the guardians of what’s authentic and real for people who are trying to explore and discover themselves and the world around them. We have a strong customer base of over 8000 riders and achieving this feat is a clear testament of our growth as well as commitment to this market. This is just the start of our journey and with the support of passionate riders, we wish to achieve many more such milestones.”
Royal Enfield has seen a growth of close to 60% in the year 2020 as compared to the previous year in the road bike segment. We have built a robust network across key markets in Australia and New Zealand, at present, Royal Enfield has a footprint of 47 outlets across Australia and New Zealand. The overall retail footprint in Asia Pacific grew by 50% in key priority markets for FY 2020.
Mr. Joseph Elasmar, CEO, Urban Moto Imports, said, ”We are truly proud of our association with Royal Enfield across Australia and New Zealand, whilst being able to share the same brand values. There is a bright future ahead for us, especially in the mid-size motorcycle segment. Royal Enfield’s unique form of motorcycling is centred on the idea of an absolute connection between the rider, machine and the terrain they ride through. We call this ‘Pure Motorcycling’. The riders in Australia and New Zealand have witnessed and experienced the capabilities of Royal Enfield’s motorcycles and have given it their deserved admiration, supporting us with making it one of the leading motorcycling brands in the region. We will continue to offer unique experiences with Royal Enfield motorcycles across Australia and New Zealand. We will also continue to build the Royal Enfield dealer network and welcome many more passionate riders to pure motorcycling”.
Royal Enfield recently launched the Meteor 350 – an easy cruiser and a limited edition Classic 500 Tribute Black in Australia and New Zealand. Both motorcycles have seen huge success across the world.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfield’s are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional, and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through 1,025 large format dealerships and 1,031 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 28% CAGR in India and 32% in International markets for the last 10 years, Royal Enfield is the leader in the global mid-size motorcycle market.